NEWS UPDATE: The 2014 Posthumous Excellence in Business will be given to Gaudencio Sauza y Andamon of Davao del Norte, The Philippines.

Info of his including his genealogy will be posted soon. He was nominated on line for this category. Our 12-person panel of judges came from 10 countries across the globe.


The 2013 Excellence in Business was given posthumously to DON CENOBIO SAUZA SAUZA y NAVARRO (1842-1909) of Tequila, Jalisco, Mexico.

He was the son of Doña Margarita Navarro y Madrigal and of Don Hilario Sauza, the brother of Don Santiago Sauza y Delos Rios, the husband of Doña Ysabel Berenguer de Marquina y Sumulong, the only child of Doña Demetria Sumulong y Lindo and of Señor Felix Berenguer de Marquina y FitzGerald, the 55th Governor-General of the Philippines of Alicante, Spain and from The Royal.& Noble House of FitzGerald of Ireland.

He is known as the Father of Tequila. He was one of the earliest and longest lasing distillers of Tequila spirit. He was the founder of Sauza Tequila distillery in 1873.

He began to export mezcal-tequila wine from Tequila to others parts of Mexico. In 1870, no longer content to just sell, he leased the "La Gallardeña" distillery from Lazaro Gallardo. He was successful enough that three years later, on 01 September 1873, he purchased the La Antigua Cruz distillery, the oldest registered tequila distillery founded in 1805 by Jose Maria Castañeda, from Don Felix Lopez for 5,000 pesos and renamed in La Perseverancia. He, the former employee of Cuervo had successfully founded Sauza Tequila and became Cuervo's great rivals.

In 1873, he was the first to export tequila to the United States of America when he crossed through the border at El Paso Del Norte carrying three casks and six jugs of his mezcal-tequila wine. This was the beginning of the export of market for tequila.

On 25 December 1884, he and his wife Doña Margarita Muro and family from hosted the 35th Las Familias Unidas or the annual family reunion of the Sauza family in the Philippines. This was held atIntramuros,  Ciudad Manila, Filipinas. He was also well-remembered by his family in the Philippines as a good man of business.

You can now nominate for The Excellence in Business. This award is given posthumously to any descendant of the Sauza family and of the Familia Sauza-Berenguer de Marquina who gave remarkable contribution in the progress of business in his / her place or in another place. 

Nominate On Line

When answering the Nominate On Line, the nomination should tell the story of what your nominee had done in the reference of the award you are nominating him / her for. Kindly give examples of how this excellent quality had been demonstrated. Kindly show your nominee has

* contributed in a distinctive way to improving the lot of those less able to help themselves;

* devoted himself / herself to sustained and selfless professional / voluntary service;

* shown innovation or creativity in delivering lasting results;

* described as vividly and precisely as possible the difference his / her contributions has made: How were things before they began? How are they now?;

* earned the respect of their peers and become a role model for others;

* produced, perhaps against the odds, sustained achievement that has required moral, courage, vision and the ability to make tough choices or determined application and hard work.

Your identity as the nominator is kept confidential by the 2014 Las Familias Unidas Secretariat and Committee on Awards. 

The Sauza and Berenguer de Marquina ancestry of your nominee will be checked by our archives-in-charge for reference.   

Make a free website with Yola